Her cockiness. The hitmaker usually makes his stamp a known one early on. Recent work with Justin Timberlake got him to stretch his trademark electronic sound and experiment more behind the boards, and he continues that here. Timbaland knows his way around a percolating drum machine, and that came in handy for tackling the tribal beats. Listen closely, though, for some classic Timbo: a bit of beatboxing here, a marching band stomp there. The many influences.
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Developed as a "visual album", its songs are accompanied by non-linear short films that illustrate the musical concepts conceived during production. During extensive touring the following year, the album changed as she conceived of creating a visual accompaniment to its songs and resumed recording sessions with electronic producer and rock musician Boots. The album sold over , copies in the United States and , copies worldwide in its first three days of sales, becoming the fastest-selling album in the history of the iTunes Store up to that point.
The spot, by ad agency LA, launched at 9 a. The move comes at a time when top-draw celebrities are increasingly calling the sponsorship shots as they reach for more creative control and push harder to embellish their own brands, even as they get paid millions to hype sponsor brands. Earlier this week, rapper Jay-Z announced he's opening his own sports agency to represent top athletes — including Yankees star Robinson Cano. LeBron James, whose brand is global and who even has part-ownership of a British soccer team, has said he became a businessman the first day he stepped onto an NBA court. And Justin Timberlake now considers only wide-ranging sponsorship deals with a chunk of creative control. Martin traces the beginnings of this evolution back several decades to the heydays of basketball legend Michael Jordan and singer Michael Jackson. Since then, she says, the power of the celebrity has grown multidimensional with the rise of social-media celebrity packaging. Her new song, Grown Woman , will be seen and heard by more than 1 billion people worldwide by the time the campaign ends.
